RB Sales & Leasing and 6th Gear Auto, both of Fort Worth, Texas, are now proud members of the NAIAD Certified Family. To celebrate, NAIAD held kickoff launches at both dealerships.
“It’s important to us to be here,” said Mike Sims, business development manager for program administrator Warrantech. “Not only to us as a whole, but to these dealerships as a client, as a partner of ours with TIADA and NIADA, and everything we do.”
Scott Lilja, NIADA’s senior vice president of member services, was also on hand to offer support and explain the benefits of partnering with NIADA. “We’ve been around for 73 years protecting dealers’ interests, putting together programs to help them get to that next level in terms of differentiation and quality, and trust and transparency with consumers. And that’s what the NIADA CPO program is really about.”
The NIADA Certified Pre-Owned Program offers high‐quality used vehicles backed by a powerful warranty with nationwide reach and by NIADA – a national association whose more than 15,000 members are dedicated to integrity and subscribe to a strict Code of Ethics.
For a vehicle to be considered “NIADA Certified,” it must undergo a 125-point inspection conducted by a licensed repair facility and be backed by a rigorous vehicle history report. Once all requirements have been met, dealers are then able to offer these vehicles to their customers along with a number of features and benefits:
- A CARFAX vehicle history report
- Special financing for qualified customers
- Flexible, fully customization warranty options
- Roadside assistance, towing, vehicle rental and lost key/lockout service
Offering these benefits is already paying big dividends for both dealerships. “My turnover is in the 40s now and that’s what I’m really proud of,” said Chris Johnson, owner of 6th Gear Auto Sales. “We’re selling cars faster, but more importantly, our systems, our procedures and our policies through Warrantech have helped us sell more cars through our training processes.”
“It adds value to what we’re doing here,” said Shane Collins, general manager for RLB Sales & Leasing. “It adds value to every vehicle we sell. We’ve already seen the uptick – we’re pacing 60 cars this month, last month we did 30 – so we’re excited. It’s going to be a long, happy journey.”