Award Recognizes Maryland Dealership’s Rapid Rise to Certified Pre-Owned Success
Krietz Auto, a dealership in Frederick, Md., run by Charlie and Kim Krietz and their sons, Charles and Cory, became the second winner in the award’s three-year history after Todd Hoagey of Auction Direct USA claimed the first two honors.
The award recognizes the quality of dealership operations, the vehicle certification process, the number of CPO vehicles sold and the dealer’s commitment to providing a better product and level of service to his customers and the community.
In accepting the award, Charlie Krietz, who founded Krietz Auto as an auto repair shop 35 years ago, choked up with emotion as he recalled his journey to success.
“The dream I had, the vision, going through the recession and the hardships we went through with the family … to be here today, among a lot of great people, is incredible,” he said. “We’ve had a lot of help. … but our hunger and desire to survive, the passion – it was there.”
When he had to pause to compose himself, Krietz apologized. “I’m a little passionate,” he explained.
While Krietz Auto has been in business 35 years and was Maryland’s nominee for the 2017 National Quality Dealer award, it was only a year and a half ago that Charles Krietz met with Mike Sims of NIADA CPO administrator Warrantech to discuss getting involved in the program.
“I got with my family and said, ‘I met a really good guy today, and I think this is going to be a really good thing for us,’” Charles Kreitz recalled. “Fast forward a year, and we’re standing here getting this award.”
Now Krietz Auto is among the top operations in NIADA CPO sales, at about 180 CPO units per month. The Krietzes certify 100 percent of their qualifying vehicle inventory and have made major investments in training their 50-member staff in CPO sales, marketing, digital merchandising and reward/recognition incentive programs.
As a result, the dealership has doubled its F&I gross margin per unit since launching CPO program.
Krietz Auto is also very involved in its community as a major contributor to local organizations and programs such as 4H scholarships, Toys for Tots and youth sports teams.
Charles Krietz invited his fellow independent dealers to get in on the CPO action.
“Hopefully, all you guys can learn all about the program,” he said. “It’s a really great program. Look into it — you’re not going to go wrong.”